![]() ![]() "We believe that the current take-up of our application is just the tip of the iceberg," he continues. "By examining viewer patterns on Livestation we noticed that people tended to gravitate to a particular channel so we thought it made sense for people to buy specific brands and more sense from a broadcaster’s marketing perspective," says Berlucchi. Rather than offer all 21 news channels available from Livestation via PC, the company has adopted an "a la carte’"approach, in which the user will download only those channels of interest, effectively turning the iPhone or iPod into the content aggregator. Now a broadcaster can have a direct relationship with the consumer, cutting out the middleman and allowing broadcasters or content owners more profit." He continues "The traditional model in which a broadcaster does content deals with an operator is being overturned. This has radical commercial consequences." ![]() It’s the first time where a local operator has had no say in a mobile TV service. "They had to weigh up the consequences of streaming a service that has until now been the preserve of individual network operators. "It’s the first time anywhere that live TV streaming over 3G has been delivered and it was a big decision for Apple," says Berlucchi. Two quality feeds are offered, 96Kbps on 3G/Edge and 300Kps on Wi-Fi networks distributed with around 10-sec delay, over Akamai’s IP-based Media Delivery. The BBC World News service went live in June pushing broadcasts to viewers in 16 European countries and this has now been extended to the U.S., excluding New York State where BBCWW has no rights agreement.īerlucchi revealed that Livestation is in talks with broadcasters such as CNN, Deutsche Welle, and Russia Today to offer further single-channel client apps via Apple's iTunes Store in the coming months.Ī live streaming BBC World News app for the iPhone was demonstrated last December but stalled while Livestation waited on Apple’s approval. ![]() The announcement by Livestation CEO Matteo Berlucchi follows the recent launch of applications from Al Jazeera (AJE Live) and BBC Worldwide. Livestation, the UK-based online television platform, is to launch further applications to stream live news broadcasts over the iPhone and other smartphones like Android and Blackberry handsets by the end of the year. Livestation To Expand Live News Over Mobile ![]()
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